Quite the opposite of that permanent explosion of creativity aiming at constantly reinventing itself we call fashion, style is the permanent backbone that defines who we are. Where form meets substance.
A subtle blend between our natural attributes, cultural influences and individual aspirations, it is the clear expression of what makes us unique. The exact illustration of the doubts and convictions clashing into us, it is more broadly what defines how we relate to our world.
Overview of what's at the heart of those style icons that inspire us.
Allure
Allure is the one thing that lets you recognize your friend when seeing him in the distance from the back. This very unique way that each and everyone of us has to stand, move and talk. This gesture which is the result of a permanent negotiation between self-consciousness and an intuitive physical appearance. It's Marcello Mastroianni and his legendary Mediterranean composure, Audrey Hepburn and her modern and gracile femininity or Serge Gainsbourg and his crafted carelessness.
Attitude
Attitude is what reveals how we relate to our environment. Simultaneously physical pose, ideological inclination and stylistic interpretation, it's a precise proof of what we are and how we chose to show it. A complex concept, it should be approached globally to be meaningful. It's Orson Wells and his visionary irreverence, Grace Kelly and her cold elegance or Gianni Agnelli and the way he wore his luxury watches over the sleeves of his tailored shirts.
Charisma
Intangible aura that fascinates and inspires, charisma is generally associated with character and personality. Strongly influential attribute, it generates admiration, convinces and can raise powerful enthusiasms. At the heart of any political and social movements, it's the prerequisite to any stardom phenomenon. It's John Fitzgerald Kennedy who, in 1961, becomes the youngest president of the United States of America, Marilyn Monroe who, in the 15 years of a dazzling career, created a myth that still lives today or Mohammad Ali who knocks his audience out each time he's in front of a microphone.
Les Belles Heures presents a collection of 9 scarves woven in Italy and hand rolled in France to iconic style on a daily basis.
