Style Guide

Back to basics.

I'm sure you've noticed the connection the last two guests in our Style talks series drawn between scarf and travel. Yolanda describing scarves as a true travel essential that “don’t add anything into the suitcase--but (...) give so many different look options” and “are great sun protectors, especially if you’re on a boat” while Gerardo getting conceptual in associating it to “a strong idea of freedom, of dreams, (that) lets me imagine travels to distant lands”. Two very personal approaches that relate back to one essential element about scarves, versatility. The perfect addition to a summer vacation where a typical day could include a morning at the beach, lunch in the mountains, sail in the afternoon and dinner in a fresh, windy cove, scarves are...

So that’s it, back to school season is here as we still enjoy some kind of summer vibe from Paris to Milan, London, New York and Tokyo. We won’t mention the Mediterranean which just acts as if nothing happened. I mean, hi Stromboli, Procida, Lavezzi, Ponza, Panarea, Cavallo, Pantelleria and Caprera, come andiamo sotto quell'ombrellone ? Fueled by a vibrant back-from-the-beach freshness, we look at what’s coming with energy and a style that doesn't want to forget anything about the past few weeks. Here is how to tie your scarf to bring a touch of summer cool to your back to school style. How to tie a scarf in the open The easy, bandana-like approach of wearing your scarf tied in the open perfectly fits with our...

An introductory, tasteful comeback Let's be frank. Neck scarf is often associated with a traditional, uptight form of old fashioned elegance where they tend to be more frequent on the horse tracks than at the food market. Things are changing though. Everywhere from the catwalks to the streets of the big cities we see scarves and neckerchiefs flourished on the neck of tasteful men and women. Young and trendy, they have in common that nonchalance typical of those who play with their style with ease and effortless chic.  A breeze of fresh air in our contemporary wardrobes, the come back of the scarf as a modern, cool item brings it back where it initially belongs, that is with the people. An accessory with popular roots, it is now ready to be...

How to fold a pocket square? The Puff With an effortless vibe in mind - something close to the so-called sprezzatura - everything that matters here is the movement that we're going to apply to that small piece of fabric. We want to come up with something natural, easy to fold, unfold, refold and so on. Looking for the right gesture. The one that will bring impact to your two-button, double breasted or blazer jacket. Here we go. 1. Lay the pocket square flat, face up then pinch it   2. Lift it up from its center, and squeeze it from the top down with your opposite hand    3. All the way down  4. Hold it firmly   5. Fold the bottom...